Remember any article you read on the internet like a newly launched product or service or any blog you have scrolled or visited regarding any information you want, that is all a part of a large campaign which is called article marketing. Article marketing is a type of advertising in which companies write or publish any article regarding their services or products, with an ultimate purpose of gaining huge or a large number of online audiences and customers. Also, it is the most successful type of marketing which surely acquires or attract a large number of visitors and increases number of sales of that website too. Also it is not that expensive as other marketing tactics or strategies.
Article Marketing is all about composing or writing articles with the main purpose of acquiring traffic to the websites with the expectation of selling products and services. It is the inexpensive way of promoting the business.
Basic components of Article marketing:
Main types of articles for promoting services and acquiring traffic are:
- Articles written as blog for web sites
- Articles written for press releases and media
- Articles that are posted on article submission sites
All three types written above have their own significant importance, like articles for blog or web sites posts are written for promoting or publishing services and products, sometimes it is used for attracting or driving traffic to a particular site , the articles written for media and press release need to be in newsworthy form and sometimes are checked online before getting posted, they cannot be self-serving , means one cannot write anything or their opinion , it must contain true and actual content. Articles written for article submission site are those articles which are written free handed and means those sites serve as platform for free-lance writers or those writers who wants to publish their article, or those who write for their passion. There are numerous of article publishing websites available on internet.
The article marketing campaigns are only based on relevancy. Its main goal is to acquire more visitors and boost traffic for the website. With the use of true links and natural searches one can obtain more traffic on their site as compared to paid search advertising. A properly published article or blog can drive more traffic and new visitors on site at no cost. With the use of natural links and original and genuine content on can perform article marketing very well, all you need is to win your readers or visitors trust by posting or publishing true and pure content or information.